Following several massive price cuts for its flagship models, Tesla has increased the prices of the Model S and Model X, but is offering new buyers three years of free supercharging.
Since the beginning of the year, Tesla has been slashing prices across its entire lineup.
The Model S and Model X saw the most significant price drops and followed another wave of price cuts earlier this month.
Tesla’s flagship sedan now starts at $85,000 and its flagship electric SUV at $95,000.
Now a new overnight update to its online configurator has raised the price of the Tesla Model S by $2,500:
This increase applies to both the base Long Range Edition and the Plaid Best Performance Edition.
But Tesla has added three years of free Supercharging to all new purchases.
The same offer applied to the Model X:
As we noted during Tesla’s production and delivery results for Q1 2023, there was a large discrepancy between Tesla’s Model S/X production and its deliveries in Q1.
The automaker attributed this to a large number of vehicles in transit to Europe and Asia.
This seems to be another demand driver for Tesla.
At the Model S and Model X price range, three years of free supercharging will create greater demand than a $2,500 price cut.
Tesla seems to be having problems selling the Model S and Model X. I know Tesla said end-of-quarter traffic was the issue, and I’m sure that’s partly true, but I think the lack of orders also contributed.
The Model S/X, the only Tesla vehicles not eligible for the new federal tax credit, also contributed to softening demand for Tesla’s flagship models.
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