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In the wake of an endorsement deal with transgender influencer Dylan Mulvaney, Anheuser-Busch has launched a new ad featuring its iconic image, hoping to win back audiences who ditched Bud Light and other related products.
A new patriotic ad released Friday shows a Clydesdale horse walking past famous landmarks from New York City to the Grand Canyon.
“It’s a story bigger than beer,” says the narrator. “This is the story of the American spirit.”
At one point, the ad shows two people raising an American flag and one putting his hand over his heart.
“Brewed for those who take a chance on challenge and hope for tomorrow,” says the ad’s narrator.
Bud Light parent Anheuser-Busch InBev SA/NV is a Belgian multinational based in Leuven, Belgium. It has approximately 630 beer brands in 150 countries.
Reports indicate that the company has suffered financially since the Mulvaney endorsement. American bar owners, stores, and distributors all reported a sharp decline in Bud Light sales, and celebrities such as Kid Rock, Travis Tritt, and John Rich all publicly denounced the Bud Light brand. The AB marketing chief called its previous film “bratty”.
Anheuser-Busch CEO Brendan Whitworth released a statement Friday that sought to explain the company’s position.
“We have thousands of partners, millions of fans and a proud history with our communities, military, first responders, sports fans and hard-working Americans everywhere,” Whitworth said. “We don’t want to be part of a debate that divides people. We’re in the business of bringing people together over a beer.