Top NewsBella Hadid apologizes for Adidas SL 72 campaign linked to Munich Olympics

Bella Hadid apologizes for Adidas SL 72 campaign linked to Munich Olympics

Supermodel Bella Hadid apologized Monday for taking part in an Adidas ad campaign criticized by Israel, telling her more than 61 million followers that she “never would have taken part” if she had done more research.

Hadid appeared in ads to promote the sportswear brand’s reissue of its classic SL 72 sneaker. First introduced Coinciding with the 1972 Munich Olympics. Those games were targeted by Palestinian attacks, resulting in the deaths of 11 Israelis and a German police officer.

X account of the Israeli government slapped The brand for Hadid to use is whose Father is Palestinian and an openly pro-Palestinian advocate in advertisements. Adidas for the answer said It will reframe the campaign.

A Report Posting on Instagram, Hadid said she didn’t know the shoe’s history. “I’m shocked, I’m saddened, I’m disappointed by the lack of sensitivity that went into this campaign,” he said. Photographs Pre-criticism ads show her and other models wearing Adidas shoes and posing with flowers.

The outrage is the latest example of a brand caught up in the heightened rhetoric surrounding the conflict in the Middle East. Starbucks, Disney and McDonald’s are among the companies that have faced criticism. McDonald’s bought back its Israeli franchise in April after a global boycott was called over restaurants there offering free meals to soldiers.

“To connect the liberation of the Palestinian people with such a tragic attack is something that breaks my heart,” Hadid’s statement said. 1972 Munich Attack. “Palestine is not synonymous with terrorism, and this campaign inadvertently highlights a phenomenon that does not represent who we are.”

See also  Biden picks Lisa Franchetti to head Pentagon military branch

“I will forever stand by the Palestinian people, while continuing to advocate for a world without anti-Semitism,” he added.

In its statement, also posted on Instagram, Adidas said it “did not intend” to make connections with the 1972 tragedy. It apologized to the celebrities photographed in the campaign and to “communities around the world”.

“We made a mistake unknowingly,” the German brand added.

On September 5, 1972, eight militants from the Black September group attacked the shelters of the Olympic Village in West Germany, demanding the release of more than 200 political prisoners. Militants killed two Israelis and took nine Israeli hostages, who were later killed.

Hadid and her sister, Gigi, are both Americans of Dutch and Palestinian heritage Well known Supermodels of today. Both Criticized by Israel at various times.

Hadid has previously made headlines for her pro-Palestinian statements dress up This year’s Cannes Film Festival featured the Palestinian headscarf Kafiyew; Conflict online with Israel’s far-right National Defense Minister Itamar Ben Gvir over restrictions on Palestinian movement in the West Bank last August; And attends At least protests in favor of Palestinian rights 2017.

Exclusive content

Latest article

More article